Reviewing of Ecommerce Security for Customer Satisfaction in Banking S

Question: Discuss about theReviewing of Ecommerce Security for Customer Satisfaction in Banking Sector. Answer: Introduction: Electronic banking is one of the recent tools that is used in the financial services. This is a developed service that provides the customers with the opportunity to gain access to their account and do the transactions online. There are various researches by the authors about the customer satisfaction and the growing internet banking (Agrawal et al., 2014). Detailed Analysis of Related Work: Journal 1: customer perspective on E-business value This article is about the perception of the consumers regarding the internet options in banking and the implementation of customer relationship management is becoming essential. The banking business is facing challenges with the improving and attracting the customers. The platform of e commerce would be accepted by the customers with the passage of time and by increasing the awareness and educating those (Safeena Date, 2015). Journal 2: determinants of satisfaction with E-banking: The journal is about the research that would contribute to the field of satisfaction from the users of internet banking perception. The analysis has been done about the relationship between the satisfaction with the internet banking and the various variables such as usefulness, accessibility, ease and trust. The article provided with the various factors that would determine the satisfaction of the customers in suing the internet banking (Libana-Cabanillas et al., 2013). Research Issues: Some of the study conducted was in reference to a single financial institutions and the data taken was limited and therefore it is necessary to take caution to generalize the findings. Therefore the sample taken cannot be regarded as the representative of the population. There is a lack of convenience sampling techniques and it does not match with the respondents profile (Shaikh Karjaluoto, 2015). Proposed Solution by the Authors Related to the Research Issues: The authors suggested that there needs to be the satisfactory fit of the model used in the research techniques and so that it would form a reliable basis for comparison Experimental Analysis Related to Improve the Solutions: The situation is analyzed by using the research methodology and the mean performance of two or more groups on an appropriate test compared by the investigators and there is also a need to distinguish between the explanatory variable and unexplanatory variable in case of experimental analysis (Toufaily Perrien, 2013). Conclusion: The discussion about the perception of the customers with regard to the internet banking is discussed using the two journals taken. The research conducted has several issues of data representation which would be solved using the experimental analysis. The sampling technique used is not appropriate in the research conducted and the article taken concludes that the awareness and the security factor is the main reasons for the internet banking obstacles.Recommendation: The researcher should make use of the appropriate sampling technique that would represent the population for which the research is being conducted. The word of mouth factor also needs to be investigated in the research. The citation should be exercised to generalize the results Reference: Agrawal, V., Tripathi, V., Seth, N. (2014). A Conceptual Framework on Review of E-Service Quality in Banking Industry.International Journal of Social, Education, Economics and Management Engineering,8(12), 3745-49. Ayo, C. K., Oni, A. A., Adewoye, O. J., Eweoya, I. O. (2016). E-banking users behaviour: e-service quality, attitude, and customer satisfaction.International Journal of Bank Marketing,34(3), 347-367. Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., Lim, K. H. (2014). Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms.Mis Quarterly,38(2), 407-427. Jackson, L. (2016). E-commerce. Big data, big security and the value for customers and companies. Libana-Cabanillas, F., Munoz-Leiva, F., Rejn-Guardia, F. (2013). The determinants of satisfaction with e-banking.Industrial Management Data Systems,113(5), 750-767. Safeena, R., Date, H. (2015). Customer perspectives on e-business value: case study on internet banking.The Journal of Internet Banking and Commerce,2010. Shaikh, A. A., Karjaluoto, H. (2015). Mobile banking adoption: A literature review.Telematics and Informatics,32(1), 129-142. Toufaily, E., Ricard, L., Perrien, J. (2013). Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model.Journal of Business Research,66(9), 1436-1447.

Argumentative Essay about Big Media Topics Options

Argumentative Essay about Big Media Topics Options In case you've wrapped up your primary argument, but you lack the idea about what's next, you own a reason to discover online academic writing service. When it has to do with writing an argumentative essay, the main point to do is to select a topic and an argument which you can really get behind. When you are requested to select a great topic for your argument, start with something you're familiarized with. Well, funny as it might sound, the answer has been right before you! In this kind of situation, it's more convenient to discover ready-made essays and use them as an example. An argumentative essay by simple definition is that essay that is going to be solely taking a look at the topic from a discussion standpoint, to highlight merits and demerits or the advantages and disadvantages of the problem. Simple but intriguing topics will do, and you need to just demonstrate you know what an argument essay is and the way to develop and format one. Topics for an argumentative essay is a sensitive issue which is certain to create lots of emotion on each side. The type of information which Becky just got new automobile interior is wholly useless in the very long run. Since there are lots of distinct kinds of media on earth and since different folks prefer various media as their source of information, the option of media and the way in which the problem of information security is presented in each media is extremely vital in making decisions and shaping pe ople's ideas and attitudes. The student who's interested in numerous varieties of marketing is in a position to discover the issue on relationship marketing attempting to analyze the matter from many sides. There's a widespread problem you must fulfill a deadline, but you need zero idea what things to write about. It's possible for you to dig in the world wide web for simple retrieval of any appropriate details. So be sure that you select a subject, which has values in it. You may use a variety of examples which can be found on the net free of charge. It is preferable to use templates since they include all necessary formatting elements. Reality is surely subverted. Avoiding social media can be exceedingly tricky. Various media channels like TV channels and societal networks have an excellent effect on human life. The Demise of Argumentative Essay about Big Media Topics You may continue to keep your argumentative essays for your upcoming job portfolio in case they're hig hly graded. You may start looking for assorted family topics to compose your argumentative essay on in the event you find it tough to deal with some family responsibilities. The role of assigning an essay to middle school students is to make awareness and permit them to develop writing skills. Another reason is to observe how well students argue on distinct views and demonstrate understanding of the studied subject. All About Argumentative Essay about Big Media Topics Observe that the ideas we've suggested for you are distinctive and innovative because there's a great possibility that everyone is already bored from talking about the reason why we don't have to use gas. When you're picking your topic, bear in mind that it's much simpler to write about something which you currently have interest ineven in case you don't know a good deal about it. Droz If the money doesn't serve you, it is going to rule over you. An excessive amount of money isn't a good thing. The Number One Question You Must Ask for Argumentative Essay about Big Media Topics Inspiration to make your own advertising or media argumentative essay topics isn't tricky to discover. It is extremely important to opt for a great topic so as to compose a terrific paper. Quite frequently, the ideal topic is one which you truly care about, but you also will need to get ready to research it. Deciding upon an emotional topic is also a superb idea. The same as professional creative writers for hire, it's necessary for you to brainstorm interesting and inspiring tips for your essay to develop into interesting and distinctive. Moral argumentative essay topics are a few of the simplest to get carried away with. Your essay also needs to be well arranged. An argumentative essay requires you to choose a topic and have a position on it. As tempting as it might appear to skip past the extra info and go right to the list of persuasive essay topics, don't do it. Usually, it doesn't include references and quotes in it. It is difficult to locate an amazing website with free examples of argumentative papers and affordable custom made essays. If you've got to compose your whole essay in 1 day, do your very best to give yourself breaks so you don't burn out. In high school and middle school, you aren't necessarily anticipated to compose large, serious argument essays. A social media argumentative essay is no different.

Research Paper on Child Abuse - Important Topics to Research

Research Paper on Child Abuse - Important Topics to ResearchChild abuse is one of the most serious crimes in the world today. As a matter of fact, it is one of the worst because the child who has been abused can never grow up to be healthy. The only reason why the perpetrator or the person responsible for this crime was not put to death or burnt alive is that society values life more than its concept of death.Due to this fact, researchers from different fields have come together to study the topic of child abuse. Today, this field of research is more focused on figuring out ways to prevent the abuse from happening in the first place. It is not always easy to prevent an act of child abuse as many perpetrators are aware of what they are doing and no one can prevent their actions. But if they are caught when the act happens, it is still possible to do something about it.Unfortunately, child abuse is never ever good to the child because it leads to serious psychological problems like dep ression and anxiety. In order to be successful at prevention, a child must be able to have someone to turn to in times of need. This is exactly what can be done through the help of a child abuse lawyer.A child abuse lawyer can make sure that the family of the victim is protected. If there is a case of abuse, the law allows parents to defend themselves from criminal charges. Not to mention that this will also protect the child from future harm.When a child is abused, the best way to find out whether the child is safe or not is to determine the extent of the damage. There are some actions that you should never take as a parent and there are other things which you should do in order to take care of the problem immediately. As a matter of fact, professionals like psychologists, social workers, etc have the right to demand a family to stop some abusive actions.According to many experts, there are a lot of ways to research paper about child abuse. For starters, you can always try to find an organization that is dedicated to this specific area. Most of these organizations are present online. You can always start with the main website of the organization and research the other pages of the site to know about the various topics that interest you.Another effective tool in research papers is Internet. As long as you have access to the Internet, you can find any information that you are looking for and you can answer your questions too. You can even post your questions and get responses from professionals who are experts in the field of child abuse.You can also ask for the opinion of your child abuse lawyer and find out if he/she would be interested in having you as a client. Remember, there are different categories of crimes and the last thing you need to do is hurt your child further by trying to understand the wrong that you have done.

Unusual Article Uncovers the Deceptive Practices of College Application Essay Form

Unusual Article Uncovers the Deceptive Practices of College Application Essay Form The College Application Essay Form Game Bridget's essay is quite strong, but there continue to be a couple little things that could be made better. You are going to have maximum number of words, or so the secret isn't to attempt to cover everything in your essay. One of the absolute most troublesome things in writing essays is finding a superior title. There isn't a prompt to steer you, and that means you must ask yourself the questions that will get at the center of the story you wish to tell. There's indeed a wonderful similarity between a college application and a good story. Most schools also enable you to send in a paper program, which theoretically provides you increased control over your essay formatting. The admissions officers will merely devote a brief period of time reviewing your essay, which means you want to begin with a vivid paragraph that will keep them engaged. This isn't to o verlook the significance of a great format but merely to emphasize the effects of good stories told in the ideal format. The very first point to think about is the school's curriculum and see whether it suits your academic needs. Many college applicants make the error of attempting to include all their accomplishments and activities in their application essays. Additionally, there are some who think they are fit candidates and are guaranteed to have a spot for enrollment. Many colleges provide students the chance to apply early. The Ultimate College Application Essay Form Trick Individual schools sometimes need supplemental essays. Your college essay should contain information that are related to the instruction offered to you. The duration of your essay is not what universities search for. You wish to adhere broadly to the wisdom that every paragraph ought to have an identifiable principal notion, but a college essay is definitely an extraordinary opportunity to break free from the five-paragraph essay. This section comprises two examples of excellent college essays. You need to have a plan, an established structure, once you are writing an essay. You might see college essay templates on the internet that offer guidelines about how to structure your essay and what things to say in each individual paragraph. You'll observe a similar structure in a number of the essays. Thus, essays have come to be an inseparable portion of academics. You may also find lots of successful sample essays online. These seven sample essays respond to a wide variety of thought-provoking questions. School-based counselors have plenty of students to advise and are extremely busy, so look for guidance early and often. Make certain it reflects all your abilities and ambitions, and show how your chosen program will allow you to achieve future objectives. Colleges are searching for a feeling of maturity and introspectionpinpoint the transformation and demonstrate your private growth. Ease yourself in the essay-writing practice. The Debate Over College Application Essay Form Colleges are more inclined to admit students who can articulate certain explanations for why the school is a great fit about them beyond its reputation or ranking on any list. Telling Harvard why you would like to attend Columbia is a fast means to wind up in the no pile. If Guilford is your top option, you might want to apply Early Decision. College admissions essays aren't rocket science, but there are a range of steps that students may take to gather the most accurate and compelling essays that will assist their likelihood of gaining admission to their top-choice colleges. Keep in mind there are thousands of others students applying to your preferred university, and you will need to distinguish yourself. There's a cutthroat competition in every field for students nowadays. Some institutions request an essay about a student's choice of a university or career. Essays are an essential component in the college application procedure. Professor Mitchell obtained a grant to have a category of students to Belgium as a way to study the EU. Students lead busy lives and frequently forget about a coming deadline.

Sample Essay on What Has Been the Most Difficult Or Surprising Aspect of Your Life

Sample Essay on What Has Been the Most Difficult Or Surprising Aspect of Your LifeSample Essay on What Has Been the Most Difficult or Surprising Aspect of Your Life is a tutorial of sorts, which consists of a guide to writing a paper of your own. This essay is not an academic work and should be written for self-reference only.In today's world, there are lots of things that are surprising about us. However, we have no choice but to live with these and come up with effective responses for each of these aspects of our lives. So, how do we face these challenges head on?That might be the hardest part. But if you're prepared to face it head on, then you can have great confidence that you will be able to answer each of these challenges confidently.On the whole, I believe that the hardest part is the preparation itself. You must spend some time in preparing the proper research questions, the proper sources, and the right research methodologies. You must also think of effective keywords and s ynonyms when writing the essay. If you are able to stick to the above mentioned points, then I guarantee that you will come up with a good and effective essay.Another thing that is the hardest part is the actual writing process itself. To give you an example, it might be tough to write if you are facing the entire world at once. But if you think of yourself, then you can do it easily. Just imagine yourself sitting alone at your desk in the middle of the night and just keep yourself motivated.Another thing that is the hardest part is coming up with a proper strategy on how to conquer the challenge. In fact, this is one of the very main reasons why you need to find a good guide. This guide will enable you to determine the kind of strategy you will need to follow. It will enable you to come up with a solid strategy that you can actually use.For me, the hardest part is the time. I need to find time in my schedule every single day to dedicate to writing. However, if you're not ready to s pend an hour or two writing everyday, then there is no point in doing it.After all, no matter how much you study and how much you prepare, the hardest part is still sitting down and writing the essay. So, I strongly encourage you to do whatever you can to make sure that you will be able to complete this.

The Ballad Of The Sad Cafe By Carson McCullers Essays - Novellas

The Ballad of the Sad Cafe by Carson McCullers The Ballad of the Sad Cafe by Carson McCullers is a story of love illustrated through the romantic longings and attractions of the three eccentric characters; Miss Amelia, Cousin Lymon, and Marvin Macy. McCullers depicts love as a force, often strong enough to change people's attitudes and behaviors. Yet, the author seems to say, if the love is unrequited, individuals, having lost their motivation to change, will revert back to their true selves. The allure of the different characters, which is never revealed by the author, seems to indicate that feelings of love and attraction are not necessarily reasonable or understandable to others. Miss Amelia is self-reliant, outspoken and very much a loner. She stands six foot one inch tall and has a strong, masculine build. Her grey eyes are crossed, and the rest of her features are equally unattractive. Yet, the people of the small, southern town of Cheehaw accept her quirkiness because of the equisite wine that she sells in her store and for her free doctoring and homemade remedies. Still, everyone is shocked when the handsome outlaw, Marvin Macy, falls in love with her. Marvin is a "bold, fearless, and cruel" man who changes his unlawful ways to win Miss Amelia's love. Rather than robbing houses he begins attending church services on Sunday mornings. In an effort to court Miss Amelia, he learns proper etiquette, such as "rising and giving his chair to a lady, and abstaining from swearing and fighting". Two years after Marvin's reformation, he asks Miss Amelia to marry him. Miss Amelia does not love him but agrees to the marriage in order to satisfy her great-aunt. Once married, Miss Amelia is very aloof towards her husband and refuses to engage in marital relations with him. After ten days, Miss Amelia ends the marriage because she finds that she is unable to generate any positive feelings for Marvin. Several months after the divorce, Marvin reverts back to his initial corrupt ways and is "sent to a state penitent iary for robbing filling stations and holding up A Amelia. In the mid 1930's, several years after Miss Amelia's divorce, Lymon, a hunchback, comes to Miss Amelia claiming to be a distant cousin. She readily provides Cousin Lymon with food and board, and eventually any material object that he desires. The people of the town grow very curious of her new guest and of Miss Amelia's hospitality towards Lymon which is contrary to her characteristic untrusting and remote ways. The townspeople gather in her store one evening to meet Cousin Lymon. Unlike Miss Amelia, Cousin Lymon is very sociable and enjoys entertaining the townsfolk with his patently tall tales. In a short period of time, Miss Amelia's store is converted into a cafe where people gather for food, drink, and gossip. They would discuss Miss Amelia's love for Cousin Lymon, indicating that they thought love between cousins is forbidden and incestuous. Her changed behavior, in Lymon's presence, preoccupied and baffled them. Ever since Cousin Lymon's appearance, Miss Amelia would regularly wear a red dress that had been worn exclusively on Sundays. They also noted that, before he arrived, she would only leave her house to go to church or to pick up supplies for her store. While, when Cousin Lymon moves in, realizing that he loves to travel, she would often drive with him into the city and go to see "movie-flicks" with him. Before the story ends, Marvin Macy is released from prison and returns to Cheehaw. Cousin Lymon, unaware of Miss Amelia's short- lived marriage to the criminal is fascinated by Marvin's adventurous life. He leaves Miss Amelia, never having returned her love, to travel with Marvin. Broken-hearted, Miss Amelia returns to her original reclusive style of living. The Ballad of the Sad Cafe enjoyably and precisely portrays the irrational nature of love in the ill-fated love triangle of Miss Amelia, Cousin Lymon, and Marvin Macy. None of the three characters are portrayed as particularly appeali ng people, yet they were loved. People love for very different reasons, " A most mediocre person

Strategies for Growing Tods Luxury Shoes

Strategies for Growing Tods Luxury Shoes Introduction There are many factors which are essential for success in business. Those factors range from proper and professional management of business resources to adoption of up to date business models in order to ensure continued existence and growth amid ever stiffening competition.Advertising We will write a custom report sample on Strategies for Growing Tod’s Luxury Shoes specifically for you for only $16.05 $11/page Learn More The main conventional goal of any business organization is to maximize profits and to remain solvent throughout. Achievement of this goal largely depends on an organization’s capability to sustain its client base and win new business by growing into other markets and winning customers from other competitors within its current markets. The ability of a business organization to win new business, maintain a happy workforce and consistently keep up a superior customer service depends to a large extent on its ability t o adjust to changes occurring in its area of specialization in order to sustain its competitiveness (Pinson 2008, p.56; Waddell, 2004, p.112). Failure to adopt the relevant technological changes as well as appropriate business models in this age can be the main cause of a company’s dwindling profits and eventual fall down due to its inability to offset liabilities. Surprisingly, there are business organizations such as Tod’s Luxury Shoes which sticks to old fashioned business models and still manages to sustain and even increase their client base and remain solvent and competitive. Growing Tod’s Luxury Shoes All business organizations are constantly on the lookout with respect to how they can expand their client base in order to maximize their profits. Business organizations expand their customer base by accessing new markets and winning competitors’ customers at the national level and international levels. Organizational marketing strategies are critical in establishing a ground in new markets and winning over your competitors’ clients because marketing function forms the important link between the company and the target audiences.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Kurtz, MacKenzie and Snow (2009, p.37) notes that it is important for companies like Tods which are seeking to grow their business to change the way they interact with their present and new customers. Tods should substitute the conventional view of marketing as a plain exchange process or transaction-based process by a long-term approach that put emphasize on building strong relationships with each an every customer Kurtz, MacKenzie and Snow (2009, p.37). Unlike traditional marketers who focus on attracting customers and closing deals, Tods marketers should recognize that even though it is important to attract new customers, it is even more signif icant to create and preserve a strong relationship with them so they become loyal repeat customers Kurtz, MacKenzie and Snow (2009, p.37). It is important to note that strong relationships should not be limited to customers alone and must be expanded to include suppliers and employees. Tods marketers should realize that customers are getting more and more complicated. According to Pinson (2008, p.32), increase or decrease in the sales of the product or service of your company depends largely on the taste and preferences of your customers. You are therefore bound to effect changes on the basis of changes in their tastes and preferences in order to raise your sales, preserve you client base and win new business. In the clothing industry in which Tods is a player for instance you have to keep up to date with fashion styles and color preferences. Technologically, it is naturally expected that you have to adjust your business in order to stay modern with the shifting business world or be come obsolete by clinging to old technologies (Pinson, 2008, p.33; Waddell, 2004, p.78).Advertising We will write a custom report sample on Strategies for Growing Tod’s Luxury Shoes specifically for you for only $16.05 $11/page Learn More Change is inevitable in business and how well a business organization manages change and adapts to changes determines its future survival and ability to preserve its solvency and continue making profits in a business environment that is highly competitive and increasingly risky. According to Kurtz, MacKenzie and Snow (2009, p.37),the present day customers understand marketing messages and may turn away from them if the.messages do not have the kind of information that they want and need. Therefore, Tods executives and marketers should come up with new methods for creating and developing trustworthy relationships between their company and their customers (Kurtz, MacKenzie and Snow 2009, p.37; Thurau and Hansen 2000, p.4). In a nutshell, Tods should embrace relationship marketing in place of transaction-based marketing which puts emphasize on development, growth and maintenance of lasting, cost-effective exchange relationships with employees, individual customers, suppliers, and other persons for mutual benefit. Relationship marketing offers a company new opportunities to attain a competitive edge by moving customers up the loyalty ladder (Kurtz, MacKenzie Snow (2009, p.37). Clients move from new customers to regular buyers, then to loyal supporters of the company and its goods and services and eventually to advocates who not only buy its goods but propose them to others (Kurtz et al. 2009, p.37). Relationship development should start early in marketing. It should start with determining what customers need and want then manufacturing high-quality goods to satisfy those needs. It should then continue with superior customer service before and after the acquisition. In should include programs that encourage repeat buying and promote customer loyalty (Kurtz et al. 2009, p.37).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In short, over the long term this relationship should be transformed to a lifetime value for customers who are represented by finances and intangible benefits that a client brings to an organization over an average lifetime less the investment the company has made to catch the attention of and maintain the customer. To attain growth, Tods should develop partnerships and strategic alliances. Tods should form strategic alliances, that is, partnerships that generate competitive advantages. These alliances would particularly prove important in international markets where Tods seeks to access new markets. For instance, Tods can form product-development partnerships that entail joint costs for research and development, marketing partnerships and vertical alliances where one company provides a product or component to another company which then distributes or sells it in agreed geographical locations or markets (Kurtz et al. 2009, p.38). To minimize marketing costs in international markets where Tods has not yet established itself properly it should form marketing partnership with a company that will be selling its products in those new markets. Where possible Tods can form an alliance with local companies in international markets to allow them produce their products in order to minimize production costs.This will mark a radical shift from its current old fashioned model thereby enabling it to access new markets and grow its business. Human Resources Management Introduction As mentioned earlier, proper and professional management of a business organization and its resources is a major prerequisite for success.Exelllent business management to a large extent depend on the kind of a workforce that an organization has and how well that workforce is managed. Employees of an organization add value to other organizational resources, that is, physical, financial and technological resources. Nevertheless, however adequate and good these resources may be within any given organi zation without a well organized and managed personnel an organization cannot achieve its economic as well as its social and environmental goals. The capability of an organization to maintain its client base and win new business in order to facilitate growth depends on an organization’s ability to give its customers value for their money, produce and sell safe and worth products and go an extra mile to serve their customers needs satisfactorily through its employees (Pirnes Lutolf-carroll 2009, p.54). According to Pirnes and Lutolf-carroll (2009, p.54) these steps are commonsense business values which pay off in the long run. Managing an Increased Workforce Real life business experience have shown that happy and satisfied employees in turn gives happiness and satisfaction to customers who are the main source of financial resources needed to generate profits and maintain solvency Evans(2007,p.379). Businesses have found that as workers satisfaction increases so do consumers sa tisfaction and loyalty to the organization. Cook (2008) argues that â€Å"†¦there is a correlation between employee satisfaction measures and external customer satisfaction measures† (16). Happy and satisfied workforce is also critical in establishing and building beneficial relationships with other businesses and stakeholders like shareholders, suppliers, authorities, financiers, the wider society as well as competitors. Cooperative and friendly relationships with these groups of people in modern business world are significant especially for a business like Tods which seeks to expand its business (Kurtz et al 2009, p.37; Nalbantian 2003, p.359). Tods should commit itself to employee and customer satisfaction and engagement. To achieve this it should embrace a democratic human resource management styles. Employees should be viewed as human beings with economic, social and emotional needs to be fulfilled and not mere objects for achieving organizational goals. Tods should make sure that their new and old employees are satisfied with their working conditions and jobs, so that they can stay with Tod and become familiar with customers and their needs (Evans 2007, p. 379).Continued stay with Tods by the employees will give them an opportunity to correct mistakes because customers know and trust them. This will enable employees to attain and enjoy outcomes of higher productivity and superior customer service (Evans 2007, p.379).Tods should comprehend and appreciate that if its customers are served by employees who are satisfied they will become more reliable thus facilitating more repeat business. Customers of an organization whose employees are satisfied are usually ready to protest about service problems prompting employees to fix them, they benefit from the good relationships by enjoying lower costs and better service and this results into a new sequence of increased customer satisfaction (Evans 2007, p.379). Tods should make sure that its employees a re hired through professional recruitment and selection process in order to ensure that employees with skills and experience match Tods’ need to grow its business are hired. Once they have been hired through such a process Tods should engage them in its work and make them part and parcel of the â€Å"fabric† of Tods (Evans 2007, p. 379). Extensive employee engagement will ensures that Tods workers have a strong emotional bond to their organization, are actively involved in and committed to their work, feel that their work in put is significant, know that their opinions and ideas have value and over and over again go beyond their immediate prescribed work duties for the good of the organization. In short, engagement results in to bigger levels of satisfaction among the workforce which in turn improves organizational performance. It is important to note that employee satisfaction and engagement is firmly related to employee retention, employee safety, profit and overall productivity (Evans 2007, 379). Employees’ performance should be regularly appraised through fair and transparent means in order to measure their performance and reward them accordingly. Tods should adopt a known culture of promoting excellent performers in order to motivate newly employed workers to work smart and hard. This will inspire them to exploit their potential for the good of the organization. In simple terms, meritocracy should underpin compensation of an individual employee work (Edwards Rees 2006, p.14). It is noteworthy that increased workforce will inevitably be accompanied by increased workforce diversity which if managed well and on basis of sound management knowledge can be exploited for the good of the organization. Increased diversity implies that the organization shall have employees with different cultural backgrounds and indigenous languages trying to work together Bronwynne (2007, p.115). Managers should ensure that all workers are heard understood an d appreciated by all members of an organization (Bronwynne 2007, p.115). To achieve this, they should ensure that there are clear channels of communication in their organization and between their companies and others to avoid preventable work place conflicts. Tods should put in place mechanisms that facilitate and build good employee relations within the organization and a fair reward management so as to make sure that everyone gets what he or she deserves. It can organize regular workplace leisure activities. In order to improve employee performance and take care of the employee career development, on job training should carried out regularly so as to ensure that employee keep up with changes in their department and thus prevent them from becoming obsolete. Tods should comprehend and appreciate that proper and professional management of its employees is essentially the basis of the kind customer service that it is going to offer to its clients. In short, the happier and satisfied t he employees the better the customer service will be and hence the volume of sales. Benefits and disadvantages of the marketing strategies adopted by Tod’s Luxury Shoes Introduction Marketing is an important process in business without which your better-quality products or services may not fulfill its intention which is satisfaction of your customer needs. According to Silk, marketing is the process of strategizing and implementing the development, pricing, promotion and distribution of ideas, goods and services to facilitate exchanges that satisfy individual and organizational objectives (Silk 2006, p.3). The objects of the Tods marketers should therefore be to make sure that their clients understand the basic concept underlying their goods; explain to them the significance of the Tods’ products to their needs; get rid of or alleviate barriers to exchange so that customers can engage in an exchange with minimal effort and to build up and manage dependable relationship s with customers, thereby providing the framework within which exchanges occurs (Silk 2006, p.3). Extending the product line According to Farrils, Moore and Buzzell (2004, p.82), an extended product line enables a company to increase the productivity of other features of the marketing communication mix. Extending product lines may increase the productivity of the in-passageway promotions because the whole product line profits from advertisements for individual goods in the line (Farris et al. 2004, p.82). Fundamentally, an extended product line allows a company to better leverage a fixed expenditure on in-passageway promotions ( Farris et al 2004, p.82). According to Bennett (2009, p.426) one of the main disadvantage of extending a product line is the lack of depth within the product lines carried in numerous departments. Therefore, sales persons are not able to specialize fully in a given product. As a result, sales persons may tend to be inclined into the selling of their favorite products at the expense of others. In the long run, this may lead to lower volume of sales which is not good for a company like Tods which is seeking to expand its business. Seeking New Markets Seeking a new market for a company’s products has many advantages. First, new markets enable an organization to win new business and thus expand its client base and eventually its revenue. Secondly, seeking a new market enables a company to access valuable information it would not have otherwise obtained. New markets enable seeking opportunities to move into new markets to obtain first hand product ideas with regard to the new market needs. New markets can also assist a Tods to access valuable resources like cheap raw materials and labor once it establishes itself in the new market (Burrow 2008, p.78).Thirdly, new market enable an organization to identify potential other markets within the vicinity of their current new markets. However, in the initial stages of seeking new market for its products Tods should be ready and willing to spend without necessarily making any substantial profits in those markets (Needle 2004, p.324). Apart from extra costs that a firm is bound to incur while seeking new markets for its products, it is bound to encounter challenges that may arise from diversity among its new workforce as well as its customers and other parties like authorities. This may imply the need for more resources to facilitate training of its managers and employees on how to deal with multiculturalism. All these may derail its grounding within new markets. Reference List Bennett, A. G. (2009). The Big Book of Marketing. New Delhi: McGraw-Hill Professional. Bronwynne, B. (2007). Managing people: fresh perspectives. Pretoria: Pearson South Africa. Burrow, J. L. (2008). Marketing. New York,NY : Cengage Learning. Cook, S. (2008). Customer Care Excellence: How to Create an Effective Customer Focus. 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